Campaign & Web design
Print & Packaging
Music Theatre International (MTI) has been a leader in Broadway theatre licensing for over 60 years. While the MTI Broadway Junior brand was full of life, the visual identity was static. We reimagined the global identity with stage-crafted imagery and heroic, energetic student performers creating a cohesive presence across US, European, and Australasia markets. We unified this visual experience across web, print, social, and conference materials, as well as promotional BJR x Spotify campaign.