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Broadway Junior

Campaign & Web design

Scope

 Logo Update
Brand Bible
Print & Packaging
Marketing Strategy

Music Theatre International (MTI) has been a leader in Broadway theatre licensing for over 60 years. While the MTI Broadway Junior brand was full of life, the visual identity was static. We reimagined the global identity with stage-crafted imagery and heroic, energetic student performers creating a cohesive presence across US, European, and Australasia markets. We unified this visual experience across web, print, social, and conference materials, as well as promotional BJR x Spotify campaign.

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IT PAYS TO LOOK GOOD

IT COSTS TO LOOK BAD