BRAND UPDATE

Scope

 Logo Update
Brand Bible
Print & Packaging
Marketing Strategy

Denny's is a 24/7 American table-service chain serving diner staples for over 60 years and spreading internationally. It's most recent logo is over 18 years old and is falling behind contemporary rebrands like other quick and fast-food service restaurants. With strong brand equity and iconic dishes like the Grand Slam Breakfast, Denny's needed an energetic and fresh brand language to bring a new, contemporary aesthetic.