CREATIVE DIRECTION

Scope

 Logo Update
Brand Bible
Print & Packaging
Marketing Strategy

Fil Doux Textiles offer luxurious, affordable hospitality textiles from their mills in Chile and Brazil. In 2019, Fil Doux reached out to distill their 80-year legacy into a contemporary, robust brand system that could grow with the business. Without reinventing their original logo mark, we polished the edges, created new lockups, and created a new system that allowed for flexibility and attitude.