Heavyfeather Coffee Roasters
Branding & Web design
Heavyfeather is a small, boutique coffee roasting operation out of New York's Hudson Valley. Three years ago, restauranteur Jeff moved upstate and brought his love for coffee with him. As his business grew and his model adjusted due to new consumer behavior due to COVID 19, he moved towards an e-commerce model. Jeff reached out in 2020 for a visual support on crafting a visual language to go across web, social and merchandise.
Primary Vertical Logo
Brand System Update
Heavyfeather Coffee came to the table with a recognizable aesthetic and strong, heritage typography, so we improved upon their brand's foundation by creating various logo iterations and elements based off their initial assets. In turn, we crafted a system that is recognizable, yet fun, exciting and professional which can be iterated across their website, social, merchandise, and burgeoning array of caffinated offerings.
In addition to elevating the Heavyfeather identity, we expanded the new brand language to their website and digital assets. We created a clean, simple-to-purchase, yet sophisticated e-commerce website with attention to detail and visual impact - highlighting each unique coffee bag, the roast, and each bean's unique origin story.
Writeup in progress!