Logo & Branding

Scope

 Logo Update
Brand Bible
Print & Packaging
Marketing Strategy

After a hike in New Hampshire, ready for a beer, we found a brewery and smokehouse in North Conway - a quaint town in the mountains - that had incredible food and beers on tap. However, their brand visuals could use a little elevating. Monument took on the project to update the logo and identity to bring their look up to the level of quality of their food, drink, and hospitality.