Cilantro Coffee Roasters

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Cilantro has roasted coffee on Guilford's Main Street since 1990. Their logo had history and recognition on its side, so the brief wasn't a rebrand. It was a careful update: sharpen the mark, keep what regulars already knew and loved, and give it room to grow.

The heart of the identity is Cilantro's square-frame "C" monogram, wrapped in illustrated leaves. I kept the shape people recognize and rebuilt it: a refined leaf frame and new, better-matched typography that give the mark new life without making it feel like a different business.

Around the logo, a complementary color palette and a set of illustrated elements drawn from Guilford's own iconography and community art, so the brand feels rooted in the town it belongs to, not dropped in from anywhere.

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We also brought in a tagline that captures the whole thing: "Little town, big heart."