SarahFunky

Sarah's one of my good friends. We worked together back in our corporate days at Disney, before she left to build her career as a travel content creator and I went off to start my own studio.

Over the years, as her channel, tours, and production company grew— she needed design to keep up with her. The brief was really just: make it feel like her. Sarah's vibrant, warm, a little funky (it's in the name) — and the identity needed to match that energy without getting cluttered. I built her a full system: logo, a bright color palette, and type that carries the personality, then applied it everywhere she actually works — PDF travel guides, YouTube thumbnails, print, and digital.

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full case study coming soon.

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