Saturday Sweets

Saturday Sweets makes real Swedish candy. Erik, the founder, grew up stuffing his suitcase with candy every time he visited family in Sweden, because it was just that much better.
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Erik came to me with a great product and a homemade logo he'd made himself — the kind of placeholder that gets a company off the ground but can't carry it onto a shelf. The candy was ready for retail. The brand wasn't yet.

full case study coming soon.