Shasta Wasabi
Fresh wasabi will wake the world.
Scope
Branding
Sector
Food & Drink
Manufacturing
Project Team
Taylor Schultz
Shasta Wasabi is a genuinely remarkable operation: a former track coach who fell down a wasabi rabbit hole during COVID, dug his first growing beds by hand, planted a thousand plants with his stimulus checks, and ended up supplying top San Francisco sushi restaurants with real, fresh-grown wasabi.
This was a self-initiated identity concept: an updated logo and illustrated elements exploring both the textural elements of wasabi and a mountain peak.
*This was a concept, not a commissioned rebrand
